Genres

Why are genres useful?

* The existence of genre, makes it easy to target your audience
* Based on previous box office ratings - can make judgements about who the audience is.

Advertisements; Trailers and Posters;

* Iconography (visual)
* Title
* Clues to narrative and character etc.

Benefits to audience can include;

* Influence one's decision to see a film
* Audience expectations
* Familiar/Recognizable
* Pushing boundaries
* Hybrid
* People are looking out for new features in films
* Technology improvements
* Opinions - ideology
* CGI - computer generated images
* Fashions/Trends
* Reflect current times
* Lots of Variation